The March issue of Health Communication Science Digest (HCSD or Digest) is now available athttp://www.cdc.gov/
This month, the Digest contains multiple articles that examine a range of message design and message characteristic topics, including message compliance (De Meulenaer et al.), and message framing ( (Kim and Kim; Mavandadi et al.; Penta and Baban). You will also find an attempt to tailor feedback messages to online health risk assessments (Valle).
Multiple articles employ various communication models and theoretical constructs, such as the Structural Influence Model as a predictor of mediating outcomes (Bigsby and Hovick), the role of the Entertainment Overcoming Resistance Model in persuasion narratives (Koops van ‘t Jagt et al.), and investigation of visually enhanced education on parental perceptions related to immunizations (Papachrisanthou and Loman). Selective viewing of mediated imaging is reported by Wilson et al., while Singeles et al., assess the effects of culturally sensitive health communication.
Social media behavior among health professionals is examined in reference to HPV vaccine (Massey et al.). The use of social marketing is discussed in communicating public health science (Brownson et al.) and as a component of a community intervention to affect underage drinking (Rowland et al.).
This month’s Digest wraps up with articles on the use of social networking services as a communication channel as part of an anti-smoking campaign (Namkoong), and the effect of a health advocacy program onhealth information seeking behavior (Kratzke, Rao and Marquez). Published papers are also included oncommunicating controversial scientific information (Vraga et al.) and types of news coverage of the 2014 Ebola outbreak (Kilgo, Yoo and Johnson).
Please remember that you can access all issues of the “Health Communication Science Digest” series online via the searchable Health Communication Science Digest Archive.
We hope that you find the Health Communication Science Digest useful and invite you to provide us with feedback for improvement. Please send us articles that you would like to share with others—articles you or your colleagues have published or found useful.
Please send your comments and questions to HCSD@cdc.gov.
Associate Director for Communication Science
Office of the Associate Director for Communication
Centers for Disease Control and Prevention