CDC News: Two new initiatives to help Americans take control of HIV risk

Today, CDC debuts two national HIV awareness and education initiatives that provide vital information to help people reduce their risk of infection:

• Doing It is a new national, bilingual HIV testing campaign that uses humor to spark conversation and encourage people to get tested. Testing is essential to ending the HIV epidemic—recent studies suggest that nearly one-third of new infections are transmitted by people who don’t know they are living with HIV.
• CDC’s new comprehensive online HIV Risk Reduction Tool is also debuting today, in beta form. The interactive tool provides customized information on the most current HIV prevention strategies, and houses a visual estimator that allows users to compare the risk of different sexual activities and explore how one or a combination of prevention methods changes the risk of infection. 

With more options for prevention available than ever before, the new testing campaign and risk reduction tool provide Americans with the information they need to make the best choices for their health.

Please see our press releases for more information. Additional information detailing notable research presented at this year’s conference will be posted on our online newsroom throughout the week as embargos lift.