The Centers for Disease Control and Prevention (CDC) today launched Start Talking. Stop HIV., a new national communication campaign for gay and bisexual men that promotes open discussion between sexual partners about HIV risk and prevention strategies.
Start Talking. Stop HIV. is designed to reach gay and bisexual men of all races and ethnicities in all types of relationships, from casual to long-term. It features real-world individuals and couples talking about HIV. Campaign messages will appear nationwide in print and online ads, in billboard and transit advertising in key cities, and at Pride and other community events across the country.
Men who have sex with men, including those who inject drugs, account for more than half of the 1.1 million people living with HIV in the United States and approximately two-thirds of all new HIV infections each year. Although research suggests that open communication leads to behaviors that can help reduce risk, such as HIV testing and status disclosure, studies have found that important discussions about HIV do not occur within many relationships.