The November issue of Health Communication Science Digest (HCSD or Digest) is now available athttp://www.cdc.gov/
This month, the Digest contains many articles that examine various message design issues (Arendt et al.; Corrigan et al.; Guttman; and Yegiyan & Bailey). Other health communication campaign design considerations, such as storytelling and persuasion, peer communication, and campaign adaptation (Gardner & Leshner; Kam et al.; Perl et al.) are also covered. In addition, reviews of health communication interventions are reported in the Digest (Blasi et al.; Lister et al.; and Taggart et al.), including a book based on the literature review of digital sexual health promotion practices (Bailey et al.).
Health information seeking and use, including online behavior, are investigated from different perspectives by many authors (Chae et al.; Dean; Rains & Tukachinsky; Strekalova; Grasso & Bell). Kelly et al., add to this reporting by presenting a scale for measuring the effects of online health information.
Health literacy was covered by a special issue of the Journal of Health Communication, and the Digest includes three of those articles here (Brega et al.; Ledford et al.; and McKee et al.). Risk communication is studied in two articles (Hallgreen et al.; Sinayev et al.).
In addition, the portrayal of health issues in news media (Gollust et al.), social media (Guidry et al.) and on various online platforms (Marques et al.) are also explored. Two articles, one reporting on a theoretical evaluation of an edutainment campaign (Mocarski & Bissell), and another on the TV placement of unhealthy products (Elsey & Harris) round up this month’s Digest.
Please remember, when sharing the “Health Communication Science Digest” with colleagues working outside the CDC, point them to the HCSD internet version located on the Gateway for Health Communication & Marketing Practice http://www.cdc.gov/
We hope that you find the Health Communication Science Digest useful and invite you to provide us with feedback for improvement. Please send us articles that you would like to share with others—articles you or your colleagues have published or found useful.
Please send your comments and questions to HCSD@cdc.gov.
Associate Director for Communication Science
Office of the Associate Director for Communication
Centers for Disease Control and Prevention