The April issue of Health Communication Science Digest (HCSD or Digest) is now available athttp://www.cdc.gov/
This month, the Digest contains many articles that examine various message design issues (Czoli et al.; Glowacki et al.; Nyilasy et al.; Rus and Cameron; Patterson Silver Wolf et al.; Thomas et al.). In that same vein, Van ‘t Riet et al., critically examine the reported effects of message framing in health communication, raise important questions and advance stimulating propositions.
This month’s Digest also includes studies reporting on the media coverage of various health problems and their respective, potential effects (Champion et al.; McWhirter and Hoefmann-Goetz; Schwartz and Grimm). Different features of social media dynamics are also examined by this month’s articles (Aceves-Martins et al.; Kim et al.; Meng).
Two of the articles have interesting contributions regarding research methods. Kaufman et al., demonstrate the variability in outcome measurement in communication interventions promoting childhood vaccination; and Czoli et al., report on a discrete choice experiment—a novel method for health communication—that can be used to predict the effects of different message features.
To wrap up this month’s Digest, Bavin and Owens report on an experiment that demonstrates the potential positive impact of health-promoting storylines in fictional television programs; and Shin and Maupome uncover different health information seeking behaviors of Mexican-heritage immigrants through segmentation. The article by Martinez et al., is included to exhibit the interplay between public health surveillance and health communication by demonstrating a data visualization approach.
Please remember that you can access all issues of the “Health Communication Science Digest” series online via the searchable Health Communication Science Digest Archive.
We hope that you find the Health Communication Science Digest useful and invite you to provide us with feedback for improvement. Please send us articles that you would like to share with others—articles you or your colleagues have published or found useful.
Please send your comments and questions to HCSD@cdc.gov.
Associate Director for Communication Science
Office of the Associate Director for Communication
Centers for Disease Control and Prevention