Twitter, and Mobile Technology, Take Off at AIDS 2012
The number of daily tweets peaked at over 20,000 on Monday, the first full day of the conference, which featured many high-profile speakers and sessions. The subjects of the tweets spanned a wide range of topics, with many from institutional and organizational tweeters disseminating information about their activities, research, and perspectives.
The conference communications team first used Twitter in 2010, and it is now an important tool for the conference secretariat to disseminate information. In 2010, the conference communication team tweeted 411 times and had just over 2,400 followers. In 2012 the conference communications team sent 784 tweets and had 5,065 followers (50% signed on after the conference started as news and tweets picked up).
The communications team used Twitter to get word out about new resources, such as newsmaker interviews on the YouTube channel
The widespread use of mobile technology, as demonstrated by the popularity of the conference’s mobile app introduced for AIDS 2012, likely played an important role in the number of #AIDS2012 tweets. The app, featuring a regularly updated conference programme, interactive venue map, an #AIDS2012 Twitter feed and more, was downloaded 14,475 times. For those who really like numbers, there were 8,158 downloads on iPhones, 4,993 on iPads, and 1,324 on Androids.
If you tweeted or followed tweets during the conference, we would appreciate comments on how you used Twitter to gather and/or disseminate information before, during and after the conference.
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