CDC’s Screen Out Cancer initiative increases awareness of the work by the National Breast and Cervical Cancer Early Detection Program and Colorectal Cancer Control Program funded partners. This initiative highlights the value of partnerships with funded agencies to increase cancer screening through strengthening the use of evidence-based interventions. Screen Out Cancer helps public health agency leaders, health system administrators, and healthcare influencers screen more people and improve quality of the care provided. When launched in January 2018, a new brand was introduced prior to a ten-week digital launch (June-August 2018). In addition, communication resources were developed including tested content messages, new visual materials for these programs, a communication plan, social media ads, and three videos featuring Dr. Lisa Richardson, DCPC Director. Check out the videos on the Cancer Playlist of CDC’s YouTube Channel.
The Screen Out Cancer initiative and brand serves as an overarching guide for other current and future cancer-specific projects funded by DCPC. The initiative is ongoing with the next phase building on findings and recently developed materials. During this month, the National Association of Chronic Disease Directors (NACDD) begins the next phase and will provide co-branding support and technical assistance to help partners implement evidence-based interventions to increase cancer screening.
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