The February issue of Health Communication Science Digest (HCSD or Digest) is now available athttp://www.cdc.gov/
This month, the Digest contains multiple articles that examine various aspects of message design, including the influence of characters on message affects (Alber and Glanz), and family members’ and young adults’ perceptions related to mental health status (Greenwell). Three published studies address weight-centric messaging: McGlynn and McGlone discuss framing obesity messages to affect perceived responsibility and policy; positive and negative reactions among college women are assessed by Robinson and Coveleski; and So and Alam consider anti-obesity message fatigue.
This month’s Digest includes two articles reporting on various aspects of affective emotional content and reactions, including the processing of emotionally experienced content in fear appeals (Bailey et al.); and a meta-analysis of studies assessing anticipated emotions in making health decisions (Xu and Guo). Two articles on tobacco cessation are also included—one related to cognitive reactions to graphic tobacco health warnings (Bekula et al.) and another using a discrete choice experiment to test cessation messages (Thrasher et al.).
As with most Digest issues, this too shares papers on health literacy: one in the context of health conceptualizations of elementary school children (Bhagat et al.); another on validating an eHealth literacy questionnaire (Kayser et al.); and a third using the CDC Clear Communication Index (Porter et al.) to develop materials. In addition, one paper reports on risk estimation (Bergsvik and Rogeberg) and perceived health threat during the H1N1 influenza pandemic is the topic of another (Lin et al).
A variety of other topics round out this month’s Digest. Brown-Johnson et al., examine trust in health information sources; Burke and Rains report on the effect of observing exercise behavior on social networking sites; and Kinsler et al., report on the findings of a content analysis of sexual behavior and reproductive health on the television viewing habits of teens and young adults.
Please remember that you can access all issues of the “Health Communication Science Digest” series online via the searchable Health Communication Science Digest Archive.
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Associate Director for Communication Science
Office of the Associate Director for Communication
Centers for Disease Control and Prevention