NCI's Cancer.gov Goes Mobile
NCI has launched a new mobile web initiative that will improve access to its website, cancer.gov.
Designed specifically for mobile users, m.cancer.gov is available in English and Spanish and offers credible, current information about a wide range of cancer types, diagnosis and treatment, side effects, and other topics. Mobile users can also access cancer news, a dictionary of cancer terms that includes audio pronunciations, and a one-touch-connection to NCI’s Cancer Information Service call center at 1-800-4-CANCER, where they can talk directly with an NCI cancer information specialist.
In line with national trends, NCI has seen a substantial increase in the number of people accessing its website from mobile devices. From May to December 2011, mobile visits to cancer.gov nearly doubled, and that trend is likely to continue.
Arranged for simple navigation from any mobile device, the site provides cancer patients, their loved ones, and their caregivers with easy access to the information they need. Content for NCI's mobile site was selected by closely reviewing web analytics data on the areas of cancer.gov that mobile users were accessing most frequently.
In the future, more content, including information about clinical trials, will be added to m.cancer.gov.