2016 NIVW Digital Media Toolkit
NIVW is Here!
Next week is National Influenza Vaccination Week. Join CDC's efforts to #FightFlu and encourage flu vaccination by participating in @CDCFlu's movie Twitter Hashtag Challenge, asking a question during CDC's Reddit Science AMA, participating in the CDC flu Blog-A-Thon, and sharing #FightFlu messages on various channels. Learn more about CDC NIVW activities and in see the 2016 NIVW Digital Media Toolkit.
National Influenza Vaccination Week (NIVW), December 4-10, 2016, provides an opportunity to remind everyone 6 months and older that it’s not too late to get a flu vaccine. CDC’s activities and resources for NIVW 2016 are outlined below. We hope that these resources help in your efforts to share flu prevention and vaccination message, or assist you in developing your own collaborative NIVW activities.
Learn more about how to fight the flu this season, and remember it is not too late to get a flu vaccine!
NIVW Blog-a-thon! : December 4-10
During NIVW, we are encouraging partners to write a post on their blog on the importance of flu vaccination. CDC will be kicking off the Blog-a-thon on Monday, December 5 with a post on Public Health Matters before passing the torch to other partners spreading the message on flu vaccination. Look for other participating blogs throughout the week and share your own post on social media using the hashtag #NIVW2016 and #fightflu. For those interested in being a part of the Blog-a-thon, a badge will be available to include with your post to show your participation in the event. Help us spread the word that it is not too late to get a flu vaccine this season! For more information about the Blog-a-thon, contact FluInbox@cdc.gov.
NIVW Reddit Science Ask Me Anything: Tuesday, December 6, 1:00 pm ET
Reddit Science Ask Me Anything (AMA) digital Q & A forum will feature CDC Advanced Molecular Detection (AMD) technology expert, John Barnes, PhD. Dr. Barnes will be answering Reddit users’ questions about how CDC is using AMD technology to improve influenza virus monitoring and directly inform the development of better-performing influenza vaccines. Join the conversation on December 6, 2016 from 1:00-3:00 pm ET on Reddit, here.
NIVW Hashtag Challenge: Wednesday, December 7 from 11:00 am to 1:00 pm ET
CDC will sponsor a hashtag challenge to spread awareness about the upcoming flu season and to remind the public that it is not too late to get a flu vaccine. Working with Hashtag Roundup and National Lampoon, CDC will toss out the hashtag #PutFluInAFilm on December 7 at 11am ET. Choose a movie, replace one of the words in the movie title with the word “flu,” and tweet your movie title with the challenge hashtag. For our flu partners, we are asking that you also include in the tweet or follow up your movie title tweet with a message about the importance of flu vaccination. An example tweet can be found below:
Our goal is to have flu facts and information popping up within the hashtag feed, providing a learning opportunity for those playing along.
NIVW 2016 Communication Material
Sample Newsletter Messages
Outreach messages for your organization’s newsletter, website or partner networks to help all our partners speak with one voice about important updates and flu prevention messages for NIVW 2016.
Sample Social Media Messages
Sample Twitter and Facebook NIVW flu prevention messages to share on your organization’s social media channels.
For more NIVW 2016 communication resources:
CDC also, offers print material, digital and web tools, PSAs, widgets, buttons, and apps on our website. Visit our Free Resources site for more information.