viernes, 4 de enero de 2019

Advice from Digital Media Experts | HIV.gov

Advice from Digital Media Experts | HIV.gov



Facebook Live is an amazing way to connect in real time with your audience in a genuine way- Rachel E. Cooke, Director, Strategic Projects and Brand Expansion, Advocates for Youth.
Artificial intelligence holds tremendous potential as a tool to empower the American worker, drive growth in American industry, and improve the lives of the American people- Michael Kratsions, Deputy Assistant to the President for Technology Policy.
More people visit CDC.gov on their smartphones than any other device type (including desktops). We are quickly realizing that the mobile audience is our audience! - Alex Casanova, Digital Systems Team Lead, Digital Media Branch, Office of the Associate Director for Communication, CDC.
Data keeps us alert to what we should be focusing on and who is currently most at risk- Brenda Hernandez, Field Operations Manager, Massachusetts Department of Public Health.
When we make time to do good [social media] planning in advance, what we are doing is bringing the future into today. - Luis Mares, Director of Community Mobilization Programs, Latino Commission on AIDS.
A social media chat provides a digital public forum. Fresh ideas, innovative strategies, data and stories from the field show the world how everyday people come together and do their part to eliminate health disparities and advance health equity. - Terricha Phillips, Digital Media Specialist, My Brother's Keeper, Inc.
The Black AIDS Institute is preparing for the next generation of the Black HIV/AIDS response and video is a priority in how we engage our communities in digital conversations. - Phill Wilson, President and CEO, Black AIDS Institute.
The key is to have a 'digital first' model so that we design our products to reach audiences where they get their information.  - Stacy Paolosky, Acting Deputy Director, Digital, U.S. Department of Health and Human Services.
Social media is an everyday thing. And one of the grand stories we tell with our data is that the special sauce of social media is that people are talking to each other...it gives people their own capacity to be a broadcaster, a publisher, and tell their own story.  - Lee Rainie, Director of internet and Technology Research, Pew Research Center.
Many of our clients are using technology in innovative ways. Whether they will be riding in a driverless car or streaming a video of one while walking down a dirt road, the digital revolution is changing how we all think about the world around us. In HIV, we need to think about how our content will be discoverable and usable in this new world. - Miguel Gomez, Director, HIV.gov.
We are continually exploring new and innovative ways to deliver messages to our audiences through social media.  - Jessica Schindelar, Social Media Team Lead, CDC.
Strategy doesn't have to be complicated. Focus on providing information that solves your audiences' information needs in engaging formats, like videos and infographics. - AIsha Moore, Senior Social Media Advisor, HIV.gov.
Our goal is pretty consistent: to use social media to amplify our reach when we are the ones telling our story. Typically, we work with the traditional media to share information broadly and reach new audiences, but social media fills in the gaps when we need to communicate directly.  - Anne Rancourt, Section chief, Office of Communications and Government Relations, National Institute of Allergy and Infectious Diseases, NIH.

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Resources on HIV and Aging
Nearly half of people in the United States living with diagnosed HIV are aged 50 and older. Federal and community partners have released some resources related to HIV and aging that some readers may find useful...
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Digital Tools Blog Posts
Advice from Digital Media Experts
The HIV.gov team has conducted hundreds of technical assistance sessions to help our partners use their social media and digital tools more effectively. We've rounded up 13 quotes on how to use new digital tools and why the tools are important...
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