Component 1 – Environmental Graphics

Environmental graphics (wall and floor block decals) are a key part of the program. They are designed to be applied to the floors and walls of WIC clinics and to introduce the concept of developmental milestones in a fun and friendly way. The graphics raise awareness of typical child development and set the stage for more direct communication between WIC staff and parents about child development. The graphics may also increase awareness of milestones among pregnant women and other family members at the WIC sites. They also signify institutional support for the program.

The graphics were very well-received by WIC staff and clients in Missouri. Staff reported that almost all parents noticed them and spent time reading them.

English and Spanish* versions of the files are available for use by your printer/fabricator. Contact ActEarly@cdc.gov to request access to the files.

* Currently, the wall and floor blocks are only available in English and Spanish. Programs are welcome to translate on their own. Guidance for translating can be found at www.cdc.gov/ActEarly/Materials (look for “translations” header on page).

“The graphics introduce the subject of developmental milestones before the family ever comes to my desk. Their kids are out in the waiting area, playing hopscotch on the floor blocks before I call them back. Then they see the wall blocks in my office and usually the parents will start talking among themselves, ‘Oh yeah, my baby does that already.’ They are anxious to see how their child matches up with others their age.”

Liz Wise
WIC Nutritionist
South County Health Center, MO

Sample Wall Blocks: English [9 MB, 10 Pages, Print Only], Spanish [8 MB, 10 Pages, Print Only]

Typically produced in a set of 10 adhesive-backed posters (14 X 14 inches) covering a variety of ages. Wall blocks come in a combination of English (8) and Spanish (2). Using the full set implies inclusivity; however, the blocks are still effective with those two blocks removed.

Sample Floor Blocks: Milestone Blocks: English [7 MB, 3 Pages, Print Only], Spanish [6 MB, 3 Pages, Print Only]
Directional Blocks: English [307 KB, 5 Pages, Print Only], Spanish [306 KB, 5 Pages, Print Only]

Typically produced in a set of 3 large (12 X 24 inches) and small (12 X 12) adhesive-backed blocks to be applied on the floor to form a path. Floor blocks come in a combination of English (8) and Spanish (2). Using the full set implies inclusivity; however, the blocks are still effective with those two blocks removed.