Everything there is to know about brain freeze, aka ‘sphenopalatine ganglioneuralgia’

While it has happened to almost all of us — and more than once — there is a scientific reason behind it.

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When we consume a cold substance, we abruptly change the temperature at the back of our throat. (Source: Getty/Thinkstock)

You know that strange, familiar, throbbing sensation in your head? One that hits you all at once when you have consumed something cold? Like you have been smacked right in your face with a cold compress? Yes, yes, we can go on and you probably know by now that we are talking about the widely known phenomenon of ‘brain freeze’.