CDC Digital Media Toolkit: 2016-17 Flu Season
#FightFlu Social Media Campaign
Join our social media campaign! Checkout #FightFlumessages, photos, and videos of people getting their flu vaccine from across Twitter, Facebook, Instagram and Youtube on our social media stream.
With flu season just around the corner, CDC relies heavily on its network of partner organizations to promote its messages and activate communities to get vaccinated. To assist in your efforts to help spread the word about the serious complications the flu can cause and the importance of vaccination, this guide provides details for events/activities, sample social media and newsletter content, website badges, and online resources.
Learn more about how to fight the flu this season!
Flu Campaign Events/Activities
Twitter Chat: October 18
On Tuesday, October 18, 2016 at 1:00 PM ET, Dr. Richard Besser (ABC News) will moderate a discussion about flu prevention and the upcoming flu season. We’re encouraging researchers, clinicians, bloggers, and patients themselves to join the flu conversation. If you, your colleagues or organization’s members are interested in participating, follow @abcDrBchat and @CDFlu on twitter. To join the conversation, use the hashtag #abcDRBchat.
National Influenza Vaccination Week (NIVW): December 4-10
National Influenza Vaccination Week 2016 will be observed December 4-10. NIVW is a national awareness week focused on highlighting the importance of influenza vaccination. Learn more about NIVW here.
Flu Campaign Communication Material
As you plan for flu season, here is a list of resources from CDC for partners.
Newsletter-Outreach-Messages.docx[63 KB, 2 Pages]
Social-Media-Messages.docx[65 KB, 2 Pages]
Newsletter Outreach Messages
Outreach messages for your organization’s newsletter, website or partner networks to help all our partners speak with one voice about important updates and flu prevention messages for the 2016-17 flu season.
Newsletter-Outreach-Messages.pdf[138 KB, 2 Pages] Newsletter-Outreach-Messages.docx[63 KB, 2 Pages]
Sample Social Media Messages
Sample Twitter and Facebook flu prevention messages to share on your organization’s social media channels.
Social-Media-Messages.pdf[129 KB, 2 Pages] Social-Media-Messages.docx[65 KB, 2 Pages]
Free Resources
CDC offers print material, digital and web tools, PSAs, widgets, buttons, and apps on our website. Visit our Free Resourcessite for more information.
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