Lay Representations of Cancer Prevention and Early Detection - Preventing Chronic Disease: January 2010: 08_0176

Volume 7: No. 1, January 2010

ORIGINAL RESEARCH
Lay Representations of Cancer Prevention and Early Detection: Associations With Prevention Behaviors

Helen W. Sullivan, PhD, MPH; Lila J. Finney Rutten, PhD, MPH; Bradford W. Hesse, PhD; Richard P. Moser, PhD; Alexander J. Rothman, PhD; Kevin D. McCaul, PhD
Suggested citation for this article: Sullivan HW, Finney Rutten LJ, Hesse BW, Moser RP, Rothman AJ, McCaul KD. Lay representations of cancer prevention and early detection: associations with prevention behaviors. Prev Chronic Dis 2010;7(1).
http://www.cdc.gov/pcd/issues/2010/jan/08_0176.htm Accessed [date].

PEER REVIEWED

Abstract
Introduction
The Common Sense Model of illness representations posits that how people think about an illness affects how they try to prevent the illness. The purpose of this study was to determine whether prevention representations vary by cancer type (colon, lung, and skin cancer) and whether representations are associated with relevant behaviors.

Methods
We analyzed data from the Health Information National Trends Survey (HINTS 2005), a nationally representative survey of American adults (N = 5,586) conducted by telephone interview.

Results
Respondents reported that all 3 types of cancer can be prevented through healthy behaviors; however, fewer did so for colon cancer. More respondents reported screening as a prevention strategy for colon cancer than did so for lung or skin cancer. Representations were associated with colon cancer screening, smoking status, and sunscreen use.

Conclusion
Representations of cancer were associated with relevant health behaviors, providing a target for health messages and interventions.

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Preventing Chronic Disease: January 2010: 08_0176