Sunscreen, Collagen: Do Viral Social Media Claims Hold Up? Elisa Riera

https://www.medscape.com/viewarticle/sunscreen-collagen-do-viral-social-media-claims-hold-2026a1000x57?src= In recent months, a new way of applying sunscreen has circulated on social media: applying it only to selected areas of the face, such as the forehead, nose, and cheekbones, while leaving other areas exposed to the sun. The stated aim is to create a contouring effect through selective tanning, a practice known as “tanning contouring.” This trend has emerged with a broader wave of content questioning the need for sun protection or warnings about alleged health risks.