The New Nutrition Facts Label

What's in it for you?

The U.S. Food and Drug Administration (FDA) has updated the Nutrition Facts label on packaged foods and drinks. FDA is requiring changes to the Nutrition Facts label based on updated scientific information, new nutrition research, and input from the public. This is the first major update to the label in over 20 years. The refreshed design and updated information will make it easier for you to make informed food choices that contribute to lifelong healthy eating habits.

Learn about What’s New with the Nutrition Facts Label, including details on calories, serving sizes, added sugars, and more.

Education Campaign

“The New Nutrition Facts Label: What’s in it for You?” education campaign was developed by FDA to raise awareness about the changes to the Nutrition Facts label, increase its use, and help consumers, health care professionals, and educators learn how to use it as a tool for maintaining healthy dietary practices.

The education campaign includes outreach through many channels including social media, indoor/outdoor advertising, videos, and consumer-friendly downloadable educational materials.

In 2018, FDA announced the Nutrition Innovation Strategy, which sets a strategic course for taking action to reduce preventable death and disease related to poor nutrition. As part of the agency’s strategy, this new campaign supports consumer education as a key element of FDA’s ongoing public health efforts.

PDF (344KB)

Spread the Word

View and share the campaign outreach materials to spread the word about the new Nutrition Facts label using the Social Media Toolkit, which includes:

Learn More About

Interactive Label

Get more details on everything that’s listed on the Nutrition Facts label. Visit the Interactive Nutrition Facts Label to explore the label, from top to bottom.

This tool provides a detailed look at all the information listed on the Nutrition Facts label, helpful tips for a healthy diet, and downloadable fact sheets to keep and share.

Important Information for Specific Groups

Health Educators and Dietitians

How to Understand and Use the Nutrition Facts Label – Check out this breakdown of each of the sections of the Nutrition Facts label.

Key Changes to the Nutrition Facts Label (PDF: 254KB) – See the changes to the Nutrition Facts label at a glance.

Health Educator’s Nutrition Toolkit – Teach your audience how to use the new Nutrition Facts label and make informed choices.

Read the Label Youth Outreach Resources – Use these hands-on materials to challenge kids to look for and use the Nutrition Facts label.

Older Adults and the Nutrition Facts Label – Share this guide to help older adults understand the label.

Nutrition Facts Label Images for Download – Download examples of the Nutrition Facts label for educational use.

Teachers

Science and Our Food Supply - Using the Nutrition Facts Label to Make Healthy Food Choices – Introduce middle and high school students to the fundamentals of informed food choices with this nutrition-based curriculum.

Healthcare Professionals and Physicians

Nutrition Facts Label Continuing Medical Education Videos – View the videos to learn practical tips on how to counsel patients about using the Nutrition Facts label to make food choices that support a healthy diet.