New Nutrition Facts Label: What's in it for you?

March 11, 2020

The U.S. Food and Drug Administration today announced the launch of the “New Nutrition Facts label What’s In It For You?” education campaign. This campaign is designed to increase awareness of the new Nutrition Facts label for packaged foods, which reflects updated scientific information, including the link between diet and chronic diseases such as obesity and heart disease. It is intended for the general population and sub-populations at increased risk of nutrition-related chronic disease.

The Nutrition Facts label educational campaign is part of the agency’s comprehensive, multi-year Nutrition Innovation Strategy, which is designed to empower consumers with information to make informed food choices and encourages industry innovation toward healthier foods that consumers are seeking. The FDA is promoting the new Nutrition Facts label education campaign using fun new videos of food products receiving a make-over, posting their new looks via social media, and as part of a fashion show, modeling their new Nutrition Facts labels on the runway.

Along with promotional campaign materials to raise awareness with consumers, the FDA has developed additional new education materials such as new web-pages, fact sheets, downloadable materials, an interactive label website, online informational videos, middle and high school curricula, and continuing medical education modules.

This new content is expected to be used by consumers, healthcare professionals, registered dietitians, teachers and community leaders to assist consumers in making informed dietary choices for themselves and their families. The FDA is collaborating with other federal agencies, public health and consumer groups, professional associations, and industry groups to increase public awareness.

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