The August issue of Health Communication Science Digest (HCSD or Digest) is now available athttp://www.cdc.gov/
This month in the Digest health information dissemination and use is the focus of several studies including three exploring strategies for reaching underserved and/or vulnerable populations (Albright, et al.; Cappelletti, et al.; Price, et al.), three examining community-based media outlets (Andsager, et al.; Garney, et al.; Young, et al.), and three reporting how audience characteristics affect health information seeking behavior (Hall, et al.; Hindman & Yan; Lin, et al.). An information dissemination “ripple effect” via social media is also documented (Hsu, et al.).
Health message design considerations, including framing, fear appeals, and tailoring, are explored (Bleakley, et al.; de Graff, et al.; Martin-Biggers, et al.; Pearl, et al.). Health risks messaging is the focus of several studies (Haase, et al.; Ju, et al.; Mays & Tercyak). An interesting study of the “Tips from Former Smokers” campaign is reported by Chung. Audience responses to some of the antismoking campaign videos on YouTube provides message assessments insights.
Health communication interventions are also reported (Ahn, et al.; Fukuoka, et al.; Seguin, et al.; Winterbauer, et al.).
Please remember that you can access all issues of the “Health Communication Science Digest” series online via the searchable Health Communication Science Digest Archive.
We hope that you find the Health Communication Science Digest useful and invite you to provide us with feedback for improvement. Please send us articles that you would like to share with others—articles you or your colleagues have published or found useful.
Please send your comments and questions to HCSD@cdc.gov.
Associate Director for Communication Science
Office of the Associate Director for Communication
Centers for Disease Control and Prevention, Atlanta, GA