How branding and peer pressure keep kids hooked on energy drinks

https://www.news-medical.net/news/20251028/How-branding-and-peer-pressure-keep-kids-hooked-on-energy-drinks.aspx Despite voluntary age restrictions, a UK study reveals that clever branding, social influence, and online access keep energy and hydration drinks popular among children, underscoring the need for clearer policies and stronger enforcement.