FDA Launches New Campaign to Help Consumers Use the New Nutrition Facts Label

FDA Launches New Campaign to Help Consumers Use the New Nutrition Facts Label

The U.S. Food and Drug Administration today launched an initiative to help consumers use the new Nutrition Facts label that appears on packaged foods to maintain healthy dietary practices. The campaign with the tagline “What’s In It For You?” aims to reach the general public and also focuses on consumers at increased risk of nutrition-related chronic diseases, including obesity. The campaign includes videos and educational materials of “food products” modeling their new looks, including on a fashion runway, after receiving a makeover. “This campaign highlights that the new Nutrition Facts label has been designed to assist consumers in making better informed food choices,” said Susan Mayne, Ph.D., director of the FDA’s Center for Food Safety and Applied Nutrition. “If a consumer wants to know how many calories there are in a serving, that information is now highlighted. If a consumer wants to choose a food with more vitamin D or less added sugars, that information is now right there on the label.” The new label was finalized in May 2016, and most manufacturers with $10 million or more in annual food sales had until January 2020 to begin using it on their products. Most manufacturers with less than $10 million in annual food sales have an additional year, until Jan. 1, 2021, to start using the new label – although many already have. The new label is ...

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