blog.aids.gov − Maximizing Community Reach: Social Media Peer Mentors

blog.aids.gov − Maximizing Community Reach: Social Media Peer Mentors

AIDS.gov Blog Update

U.S. Dept. of Health & Human Services sent this bulletin at 06/17/2014 05:10 PM EDT

AIDS.gov Blog for U.S. Dept. of Health & Human Services.

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Maximizing Community Reach: Social Media Peer Mentors

06/17/2014 04:34 PM EDT

Naima Morales Cozier

For many HIV/AIDS agencies, social media can be an effective tool to build awareness and knowledge, recruit community members to participate in prevention and care programs, promote community events, and increase HIV testing. Nevertheless, simply having a social media presence is often not enough to meet these goals. How can HIV/AIDS prevention and care organizations...