blog.aids.gov − Black Voices: Can We Leverage Digital Technology to End the HIV Epidemic?

blog.aids.gov − Black Voices: Can We Leverage Digital Technology to End the HIV Epidemic?

AIDS.gov Blog Update

U.S. Dept. of Health & Human Services sent this bulletin at 06/19/2014 06:10 PM EDT

AIDS.gov Blog for U.S. Dept. of Health & Human Services.

This information has recently been updated, and is now available.

Black Voices: Can We Leverage Digital Technology to End the HIV Epidemic?

06/19/2014 05:52 PM EDT

Barack Obama’s campaign success in 2008 and 2012 was fueled, in part, by harnessing the power of digital technology and social networks. His team weaved rich social data  culled from websites such as Twitter and Facebook to build profiles of supporters and “persuadables.” He leveraged predictive analytics to predict the behavior of potential voters. He...