Health Communication Science Digest – May 2013Centers for Disease Control and Prevention (CDC) sent this bulletin at 05/28/2013 10:46 AM EDT
The May issue of Health Communication Science Digest (HCSD or Digest) is now available at http://www.cdc.gov/healthcommunication/ScienceDigest/index.html
This month in the Digest several papers highlight the effectiveness of mediated public health interventions across multiple channels (computer, internet, television, video game) and diverse audience segments. Other studies remind us of the potentially adverse effects of mass media messages. Some focus on entertainment messages such as exposure to smoking in movies and smoking initiation among adolescents. Others explore how media news reporting may shape public perceptions of health topics including health risk beliefs. Another work outlines a model of differential susceptibility to media effects that could guide public health message targeting and tailoring. Topics such as visual representation of health data, social marketing and health equity, and health-related organizations’ use of Twitter are also in the Digest this month.
Please remember that you can access all issues of the “Health Communication Science Digest” series online via the searchable Health Communication Science Digest Archive.
We hope that you find the Health Communication Science Digest useful and invite you to provide us with feedback for improvement. Please send us articles that you would like to share with others—articles you or your colleagues have published or found useful.
Please send your comments and questions to HCSD@cdc.gov.
We wish you much success in your public health work!
Associate Director for Communication Science
Office of the Associate Director for Communication
Centers for Disease Control and Prevention, Atlanta, GA