The 30-year itch: Hormone promotion is back with a vengeance Uninformed influencers and physicians peddling products are trivializing the risks of menopausal hormones

https://www.statnews.com/2026/01/08/hormone-therapy-menopause-history-hype/ By Patricia Bencivenga and Adriane Fugh-BermanJan. 8, 2026 Bencivenga is the special projects manager at PharmedOut, a rational prescribing project at Georgetown University Medical Center. Fugh-Berman is a professor at GUMC and director of PharmedOut.