Understanding their situation and what motivates older adults to learn and use health information can help you develop effective health communication materials.
- Cognitive Challenges
Aging results in normal changes in cognition. Three specific changes occur: reduced processing speed, greater tendency to be distracted, and reduced capacity to process and remember new information (working memory). - Visual Challenges
Many older adults have problems with vision. About 2/3 of adults with vision problems are older than 65. - Hearing Challenges
Hearing loss is common in older adults, affecting 1 in 3 people older than 60 and half of those older than 85.
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