The January issue of Health Communication Science Digest (HCSD or Digest) is now available athttp://www.cdc.gov/
This month the Digest contains many articles that examine various message design issues (Bigman et al.; Godinho et al.; Hovick and Holt; Niederdeppe et al.; Young et al.). In a similar vein, Martinez et al. present conceptual bases for data visualization.
Health information scanning and/or seeking is investigated in different contexts (Hovick and Bigsby; Lee and Hawkins; Ruppel). Carpenter et al. take up a more downstream issue in information processing and propose a typology that classifies instances of conflicting information.
Health literacy is investigated from different angles by Castro-Sanches et al. and Crook et al. In another article, Massey describes health information sources for U.S. adults who do not use the internet, while highlighting digital information disparities.
Descriptive studies investigating teenagers’ exposure to e-cigarette advertising (Singh et al.), message propagation through Twitter (McLaughlin et al.), and risk communication during crisis (Bol) are also included in this month’s Digest. Using the social cognitive theory, Mocarski and Bissell present a critical analysis of a particular edutainment series and postulate adverse consequences.
In addition, results from two interventions are reported: Adam et al. describe a social marketing campaignto encourage HIV testing; and Holliday et al. present a method for identifying opinion leaders in the context of a health promotion trial.
Finally, an investigation that describes the career paths of recipients of Master’s Degrees in health communication is included (Edgar et al.), which we believe will be of interest to many Digest readers.
Please remember, when sharing the “Health Communication Science Digest” with colleagues working outside the CDC, point them to the HCSD internet version located on the Gateway for Health Communication & Marketing Practice http://www.cdc.gov/
We hope that you find the Health Communication Science Digest useful and invite you to provide us with feedback for improvement. Please send us articles that you would like to share with others—articles you or your colleagues have published or found useful.
Please send your comments and questions to HCSD@cdc.gov.
Associate Director for Communication Science
Office of the Associate Director for Communication
Centers for Disease Control and Prevention