Communicating Risk and Benefits of Behavior Change
As often as possible, include health behaviors in your messages. Make sure you communicate both the benefits and risks of the behaviors. People can more easily comprehend the information and make an informed decision when they learn both risks and benefits.
Here’s an example of how to frame a message that states the risk and benefit of a behavioral recommendation about eating fruits and vegetables:
“Fruits and vegetables are healthy to eat. But did you know that harmful germs like Salmonella, E. coli and Listeria can sometimes be on fruits and vegetables? There are steps that can help keep you healthy and your food safer to eat…” Source