CIENCIASMEDICASNEWS: CDC HIV/AIDS Update: New National HIV and AIDS Campaign

jueves, 28 de agosto de 2014

CDC HIV/AIDS Update: New National HIV and AIDS Campaign

Information from CDC's Act Against AIDS Campaign

We Can Stop HIV One Conversation at a Time

Dear Colleague,

We are pleased to announce the latest communication campaign under the Centers for Disease Control and Prevention’s (CDC) Act Against AIDS Initiative. This new national HIV and AIDS awareness campaign, We Can Stop HIV One Conversation at a Time/Podemos Detener el VIH Una Conversación a la Vez, encourages Hispanics/Latinos to talk openly about HIV and AIDS with their families, friends, partners, and communities. We need to talk openly about HIV.

One Conversation at a Time is a call to action for the general Hispanic/Latino community to talk about HIV and AIDS, increase HIV and AIDS awareness, and decrease HIV-associated stigma and shame. It highlights the importance of each and every conversation to reduce HIV and AIDS in this community.

Hispanics/Latinos in the United States are disproportionately affected by HIV; although representing 16% of the total U.S. population, Hispanics/Latinos account for 19% of the 1.1 million people living with HIV in the United States and 21% of new HIV infections each year. If current trends continue, an estimated 1 in 36 Hispanic/Latino men and 1 in 106 Hispanic/Latina women will be diagnosed with HIV at some point in their lifetime

It’s not always easy to talk about HIV; the barriers to open dialogue are real and challenging. One Conversation at a Time was developed to help make these conversations easier. Hundreds of Hispanics/Latinos from across the country and key Hispanic/Latino community organizations provided input for this research-based campaign, and Hispanic/Latino men and women from culturally diverse backgrounds are featured in the campaign materials. Campaign resources, including a dedicated campaign website, provide facts and practical tools and tips to help families and friends begin or continue conversations about HIV prevention, awareness testing, and treatment.

CDC will unveil campaign materials this upcoming Labor Day weekend at the People en Español Festival in San Antonio, TX, and will continue to promote the campaign at upcoming community events, including a September 4 launch event in New York City hosted in conjunction with Tr3s, Viacom International Media Networks’ bilingual network for Latinos living in the United States. The campaign will also reach millions of Hispanics/Latinos across the country through online, print, transit, and billboard advertising, social media engagement, local community events, and unique partnerships with leading Hispanic/Latino-serving media outlets and local community organizations. We need to talk openly about HIV.

Working together, we can ensure our conversations about HIV and AIDS can help protect the health of the community and reduce the spread of this disease among Hispanics/Latinos. As a partner in HIV prevention, you can help the Hispanic/Latino community stop the spread of HIV One Conversation at a Time. Outlined below are several ways you can get involved and help spark conversations about HIV.

Forward this letter to your networks. Share the news about the new campaign and website throughout your network via an e-mail or posting on your organization’s website.

Visit the One Conversation at a Time campaign website in Englishand Spanish for facts and practical tools and tips to help families, friends, and communities begin or continue conversations about HIV.

Join the conversation online.
- Like the Act Against AIDS Facebook Page, share or respond to our posts, and direct your followers to check out our page and our website.
- Talk with us on Twitter. Spark online conversations about HIV and AIDS by using the campaign hashtags (#OneConversation or #UnaConversacion) and by following our account @TalkHIV.
- View and share the One Conversation at a Time campaign PSAon YouTube and embed on your websites or social media channels.

Download and distribute bilingual campaign materials. Download campaign posters, palm cards, and videos from our campaign website. Digital banner ads are also available for download and use for placement on any website or social media channel. As a reminder, National Latino AIDS Awareness Day (NLAAD) is October 15th. We encourage you to use our materials and resources to enhance your efforts to promote awareness about HIV and AIDS in the Latino community for NLAAD this year.

Start conversations about HIV and AIDS. Whether you talk, type, or text, it is important that you start conversations about HIV and AIDS in your community. Visit our website for tips on how to plan an event to get the conversation started in your community. Together, we can help the Hispanic/Latino community stop the spread of HIV One Conversation at a Time.

Thank you for your efforts in HIV prevention, awareness, testing, and treatment, and for your continued support of CDC and Act Against AIDS. For inquiries about One Conversation at a Time, please contact Isa Miles (e-mail:ActAgainstAIDS@cdc.gov). Working together, We Can Stop HIV One Conversation at a Time.

/Jonathan Mermin/
Jonathan H. Mermin, M.D., M.P.H
Director,

National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention