The March issue of Health Communication Science Digest (HCSD or Digest) is now available athttp://www.cdc.gov/
In the Digest this month: Several papers examine aspects of public health communication campaigns(Cismaru; Huansuriya et al.; Lee; Noar et al.). Health message design considerations (Eberth et al.; Hong; Jensen et al.; Xu & Sundar) and health message targeting and tailoring (Chapman; Himelboim & Han; Robinson & Robertson) are discussed in several works. Public health communication research involving risk perceptions (Silk et al; Yang et al.), health literacy (Apolinario et al; Bridges et al.; Harrington & Valerio), and new media in public health training (Kenefick et al.; Millery et al.) is reported. And, papers examining social marketing and health (Keller et al.; McKenzie-Mohr & Schultz; Truong) are also included. Finally, Zerfass & Schramm examine the notion of “social media newsrooms”.
Please remember that you can access all issues of the “Health Communication Science Digest” series online via the searchable Health Communication Science Digest Archive.
We hope that you find the Health Communication Science Digest useful and invite you to provide us with feedback for improvement. Please send us articles that you would like to share with others—articles you or your colleagues have published or found useful.
Please send your comments and questions to HCSD@cdc.gov.
Associate Director for Communication Science
Office of the Associate Director for Communication
Centers for Disease Control and Prevention, Atlanta, GA