NCHHSTP Newsroom: CDC Launches New HIV Testing Campaign for Latino Gay and Bisexual MenCenters for Disease Control and Prevention (CDC) sent this bulletin at 06/06/2013 09:09 AM EDT
NCHHSTP Newsroom from the Centers for Disease Control and Prevention (CDC).
In an effort to increase HIV testing among one of the hardest hit groups of men in the United States, the Centers for Disease Control and Prevention is launching a new campaign that asks Latino gay and bisexual men to consider their reasons for getting tested. Developed with input from more than 150 Latino gay and bisexual men, as well as community leaders and experts, Reasons/Razones is a national, bilingual campaign focused on increasing HIV testing among Latino gay and bisexual men. The campaign is launching today in Los Angeles, one of the cities with the most severe HIV epidemics in this population.
Reasons/Razones encourages HIV testing through a compelling series of campaign ads that feature gay and bisexual Latinos sharing their reasons for getting HIV tested, while encouraging others to get tested as well. The campaign uses images of family, friends, and partners to emphasize a strong sense of self, family and community. Information about accessing fast, free and confidential testing is also provided.
Gay and bisexual Latino men account for nearly 8 out of 10 new HIV infections among Latinos in the nation. CDC reported that 70 percent of HIV-positive Latino gay and bisexual men between the ages of 18 and 24 do not know their status.
For more information, please see our press release and campaign backgrounder. You may also want to visit the NCHHSTP newsroom.