April 29, 2013
This week the Centers for Disease Control and Prevention (CDC) launched its newly designed HIV website. With more than 8 million page views in 2012, CDC’s site is one of the most-visited HIV websites on the Internet. Because so many people depend on CDC for the latest HIV science and public health information, as well as for campaign and educational materials, policies, and guidelines, the site was redesigned to give various audiences a more intuitive and useful way to find relevant, personal, and actionable HIV information.
Highlights of the updated site include expanded resources for the general public, including frequently asked questions and content syndication. Syndication allows CDC to share web content with federal, state, and local partners, ensuring that the latest public health information from CDC is available in a timely manner.
The new site also features an improved funding section, allowing users to easily search for new funding announcement opportunities by key words, as well as a calendar for upcoming trainings and conferences. Finally, to make the site accessible to more users than ever before, the redesign increases utility by mobile devices such as cell phones and tablets.
CDC has created this intuitive HIV site as part of its commitment to providing timely, relevant resources aimed at raising awareness and reducing the number of new HIV infections in the U.S. The redesign was based on extensive formative research on best web practices, interviews with stakeholders, and usability studies.
We hope partners, consumers, providers, and researchers will find it easier to locate and share helpful HIV-related resources. Please visit www.cdc.gov/hiv to experience the new site today.
Jonathan H. Mermin M.D., M.P.H.
Division of HIV/AIDS Prevention
National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention