April 29, 2013
Dear Colleague:
This
week the Centers for Disease Control and Prevention (CDC) launched its
newly designed HIV website. With more than 8 million page views in 2012,
CDC’s site is one of the most-visited HIV websites on the Internet.
Because so many people depend on CDC for the latest HIV science and
public health information, as well as for campaign and educational
materials, policies, and guidelines, the site was redesigned to give
various audiences a more intuitive and useful way to find relevant,
personal, and actionable HIV information.
Highlights of the updated site include expanded resources for the general public, including frequently asked questions and content syndication.
Syndication allows CDC to share web content with federal, state, and
local partners, ensuring that the latest public health information from
CDC is available in a timely manner.
The new site also features an improved funding section, allowing users to easily search for new funding announcement opportunities by key words, as well as a calendar
for upcoming trainings and conferences. Finally, to make the site
accessible to more users than ever before, the redesign increases
utility by mobile devices such as cell phones and tablets.
CDC
has created this intuitive HIV site as part of its commitment to
providing timely, relevant resources aimed at raising awareness and
reducing the number of new HIV infections in the U.S. The redesign was
based on extensive formative research on best web practices, interviews
with stakeholders, and usability studies.
We
hope partners, consumers, providers, and researchers will find it
easier to locate and share helpful HIV-related resources. Please visit www.cdc.gov/hiv to experience the new site today.
Jonathan H. Mermin M.D., M.P.H.
Director
Division of HIV/AIDS Prevention
National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention
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