viernes, 21 de septiembre de 2018

CDC - Inside Knowledge Campaign

CDC - Inside Knowledge Campaign

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CDC Inside Knowledge billboard

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CDC's Inside Knowledge Gets VIP Treatment in New York

Inside Knowledge About Gynecologic Cancer logo
New York City welcomes CDC with an all-access pass! Throughout September, CDC’s Inside Knowledge: Get the Facts About Gynecologic Cancers campaign, is raising awareness about the five main gynecologic cancers: cervical, ovarian, uterine, vaginal, and vulvar. Check out and share the newest resources.
  • Digital billboard located in Times Square at 1500 Broadway and 43rd Street, features Inside Knowledge messages on a large 29 x 56 display, and animates between two screens over : 10 second period. Here it is for everyone who may not get to New York to see it.
  • The New York Times article," A Woman's Guide to Understanding Gynecologic Cancers," features interviews with gynecological cancer survivors and DCPC’s Dr. Sherri Stewart and encourages women to be tuned in to their bodies. It’s accessible online and on mobile devices.
  • Recently released Knowledge is Power animated videos are having a major impact across social media platforms with more than 72,000 clicks and an 11.5% click-through rate in just the first three days of their release. (The industry average for click-through rates is 1%). One video focuses on gynecologic cancers in general and the other three discuss cervical, ovarian, and uterine cancers. All videos are available in English and Spanish.

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