The June issue of Health Communication Science Digest (HCSD or Digest) is now available athttp://www.cdc.gov/
In the Digest this month several authors report research on new media in health communication. Some look at the role of social media in health campaign effectiveness (Avery & Lariscy; Friedman, et al.), others examine emerging uses of Facebook and Twitter in public health (Arcia, Ki & Nekmat; Lachlan, et al.; Rudat, et al.), and one paper details how audience feedback via new media alters organizational behavior (Lee, et al.). Evidence that health messaging impacts audience perceptions where delivered via new media (Paek, et al.; Saguy, et al.; Stavrositu & Kim) or multiple channels (Agaku & Ayo-Yusuf; Jensen, et al.) is also outlined. The use of fear appeals in health message design (Panic, et al.; Popova), health literacy (Chen & Feeley; Rubin, et al.; Verkissen, et al.), and social marketing strategies (Evans, et al.; Pringle, et al.) are the focus of several papers. And, the role of interpersonal communication in health campaign effectiveness is discussed by others (Hendricks, et al.; Kim).
Please remember that you can access all issues of the “Health Communication Science Digest” series online via the searchable Health Communication Science Digest Archive.
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Associate Director for Communication Science
Office of the Associate Director for Communication
Centers for Disease Control and Prevention, Atlanta, GA