Social media connects us. It allows us to explore and share our thoughts, information, and stories. In the same way, it also unites us. Thunderclap, a crowdspeaking platform that launched last year, capitalizes on the power of social networks by enabling thousands of people to share the same message at the same time through their Twitter, Facebook, and/or Tumblr profiles. Essentially, it unites passionate people around the same cause.
Thunderclap was built on the idea that each social media user has an invaluable network they tap into every time they post. If users lend their social media footprint to a synchronized campaign across various networks, that message can travel further and build even greater awareness than it would if it were posted by individuals at varying times. Brands and organizations have begun to capitalize on the unifying power of Thunderclap. For World Hunger Day on October 16, people and organizations across the world united in an effort to end hunger. Many of these organizations turned to Thunderclap to help expand the reach and encourage millions of people to join the movement. Using Thunderclap, World Food Day USA, an organization with only 4,000 Twitter followers, was able to spread its World Hunger Day message to 985,000 others across Facebook, Twitter, and Tumblr.
Earlier this year, the White House used Thunderclap to generate awareness and support for its #NowIsTheTime hashtag. This Thunderclap campaign reached more than 16 million unique individuals when 18,000 supporters signed up to support the post that was sent out on April 17.
If you are interested in participating or creating a Thunderclap for your organization, visit Thunderclap.it. The process is simple and free. We’ve also included tips below to explain how you can experiment with Thunderclap for your organization. If you do check it out, we would love to hear about it – leave us a message on Facebook or email us at RecoveryMonthFan@samhsa.hhs.
Thunderclap’s Getting Started Guide for more detailed information. |
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