Research Spotlight: Advertisements Increase E-cigarette Use Among Younger Populations

E-cigarette Usage

NIMHD-Funded Study Reveals Advertisements Increase E-cigarette Use Among Younger Populations

E-cigarettes, which contain nicotine and other toxic substances, are harmful to the developing brain and respiratory health of young people. A study published in Pediatrics reveals that youth and young adults who had never smoked but came across e-cigarette marketing were more likely to use e-cigarettes in the future than those who did not encounter e-cigarette marketing at all. This was true especially for those youth who initially reported no interest in experimenting with e-cigarettes. Results of this research identify exposure to e-cigarette marketing as a reason for future e-cigarette use among tobacco-naïve youth and young adults.