New Media at the U.S. Conference on AIDS
The National Minority AIDS Council (NMAC) visits the AIDS.gov booth at USCA.
Many of the new media sessions at USCA focused on working with and reaching specific populations. For example:
- The East Bay AIDS Center Downtown Youth Clinic
from Oakland shared their experiences with integrating social media into HIV prevention programs through their hypechat website (read their blog post from earlier this year).
- Our colleagues from CDC NPIN
hosted a roundtable about the social network community they created to share information and resources to commemorate 30 years of AIDS
.
- Jefferey Erdman from the Illinois Pubic Health Association
discussed the current state of new technologies that are being used by at-risk youth.
- The National Native American AIDS Prevention Center
hosted a workshop on using new media and video for National Native American HIV/AIDS Awareness Day (March 20).
- The Asian & Pacific Islander Wellness Center
presented their “[UN]SPOKEN SHORTS” videos created by and for young, Asian men who have sex with men. By having youth tell their own stories, they used technology to focus on positive behavior changes and the challenges of cultural and sexual stigma.
- The Native CHAT Program sponsors a film fest
for the teens to share their work with the community and receive awards. As one program stated, “we have a group of Steven Spielberg’s within the Native community that are sharing their stories through film.” Because the storytelling culture is strong in the Native community, these videos have proven effective in empowering these teens and revealing Native views related to sexual health.
- Janssen Therapeutics presented their YouTube video, The Journey
, that looked at the challenges faced by peer advocates at four AIDS service organizations around the country.
- Jeremy Vanderlan and I (Michelle Samplin-Salgado) gave a presentation about mobile apps, the mobile web, and text messaging related to sexual health information. Not only did we share our own experiences about how AIDS.gov is using mobile for HIV prevention and care, we were also inspired by the ideas and creativity from the participants. See the slides here
.
- We created a new media scavenger hunt to encourage people to use social media tools and will be developing an online version. Stay tuned!
- At the AIDS.gov booth, we hosted our Facing AIDS online photo initiative for the fourth year. Facing AIDS continues to use new media to encourage people to share why they are Facing AIDS for World AIDS Day, December 1.
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