New IDF campaign video launched
Today the International Diabetes Federation (IDF) launched its first-ever animated campaign video, bringing compelling diabetes facts to light and busting existing myths. The video calls on all viewers to take an active stance on diabetes in 2011.
Watch the video on the IDF YouTube Channel.
Entitled ‘Act on Diabetes. Now.’ the short video is a key awareness tool in IDF’s advocacy activities in the run-up to the UN High-Level Meeting on Non-Communicable Diseases in September and afterwards for World Diabetes Day in November and the World Diabetes Congress in December. It is currently available in English, French and Spanish and will also soon be available in Arabic and Chinese.
IDF wants the world to know that the future of diabetes lies in our hands. We know what to do – we have the evidence, we have the cost-effective solutions, we have the tools and we have the skills. And with the UN High-Level Meeting, we now have the political platform to move the world from rhetoric to action.
Your support is crucial in spreading the word on this silent killer. Be an active part of the change by distributing this to your network as well posting on your own website and social media pages. If you have any questions on the video, including access rights, please contact communications@idf.org.
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